Report

Voices from India: How will people shop in the future?

February 22, 2023

Looking for a PDF of this content?

Nearly six years after CBRE brought to the fore the aspirations of the millennial generation in terms of how they live, work and spend their money, we went back to the drawing board to track how each generation has evolved since then. Our Live-Work-Shop survey, conducted late last year, polled more than 20,000 people worldwide, from Gen Z to baby boomers – of these 1,500 respondents were Indian. The aim again was to understand how they will live, work and shop in the future, and how the shifting dynamics would impact the real estate they use.

In the third and the final report of our three-part series on this survey, we reveal how Indians' shopping habits have evolved.

Key findings

  • Omnichannel is omnipresent
    90% of the respondents shop across multiple channels
  • Upbeat outlook for personal finance
    80% of the consumers are confident about their personal finances for the coming years. Millennials and Gen X are more optimistic
  • Towards a green planet
    70% of the respondents stated that they have opted for environment-friendly products in the past


Click download to read!

Also, explore the data behind the survey. With our Interactive Data Dashboard, you can compare global results against those of your own geographic region, market and age group. Uncover the insights most relevant for your business.