India Report - The Retail Perspective on Experience and its Impact on Real Estate

How can the retail real estate sector reinvent itself after being in the eye of a storm called COVID-19 for close to two years?

The answer to this no longer lies in analysing offline versus online retail; rather now the retail equation is more evolved than ever with the elements of experience, leisure and customer-centric strategies gaining greater significance. 

In a bid to understand how this concept applies across different retail categories, especially post the pandemic, CBRE Research analyzed popular retail categories to understand what experience means for their consumers and how are / can retailers try to fulfil this need.  Keeping this in mind, we also evaluated strategies on which the future success of physical retail stores would hinge upon.

Click download to read our in-depth analysis of the future of physical retail.