From Screen to Store: Seizing the Omnichannel Opportunity in India's D2C Retail

India's retail growth is underpinned by a complex and dynamic consumer landscape, largely fuelled by the country’s sustained economic and consumption expansion. Rising affluence is driving demand for aspirational products, but value for money remains a key consideration for Indian consumers. This dual mindset is mirrored in the rise of omnichannel retail, where a surge in digital payments and online shopping coexists with a strong preference for physical stores. An interplay of online and offline consumer behaviour, combined with a blend of global inspiration and local pride, creates significant growth opportunities, particularly for agile, consumer-focused models such as Direct-to-Consumer (D2C). 
 
Explore our new special briefing, "From Screen to Store: Seizing the Omnichannel Opportunity in India's D2C Retail." This report offers a sneak peek into our analysis of how digitally-native brands are redefining retail with omnichannel strategies, personalized offerings, and innovative approaches. 
 
Download our special briefing report to gain insights into on India's D2C real estate landscape.

Our detailed report, released on 1 October 2025, further explores the business' landscape and recommends strategies for a successful D2C real estate play. Please click here to access it.