Report | Intelligent Investment

Decoding Real Estate Through the Spiritual Tourism Lens

March 27, 2024 20 Minute Read

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The growth of spiritual tourism in India is experiencing rapid acceleration, resulting in a significant transformation of the real estate landscape in these spiritual destinations. The rise in visitor footfalls has prompted substantial improvements in infrastructure development, along with a surge in demand for retail formats and hospitality services. This report delves into some of the key real estate categories and trends shaping these destinations. 

  • Tourism plays a crucial and transformative role in India's economy. Following a significant decline in tourist visits during the pandemic in 2020 and 2021, the tourism industry witnessed a remarkable recovery in 2022. This recovery can be attributed to the continuous efforts in improving connectivity, infrastructure, and urban amenities, all of which contribute to providing enriching and immersive travel experiences.
  • Government schemes such as PRASHAD & SWADESH DARSHAN are aiding growth in spiritual tourism by promoting pilgrimage & cultural sites across various cities in India.
  • With an increasing number of tourists visiting these cities, retail brands across various segments are expanding and customising their offerings to cater to the specific needs of the consumers.
  • In response to evolving preferences of spiritual tourists, wellness centres and hospitality brands are forging collaborations, with prominent hotel chains adapting their offerings to capitalize on this trend.
  • The surging popularity of spiritual tourism is attracting investors eager to capitalize on its immense potential, offering diverse investment opportunities that can lead to high-quality accommodations, improved infrastructure, preservation of heritage sites, and ultimately drive regional economic growth.


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