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CB RICHARD ELLIS ADVANTAGE
IN ASSET SERVICES
UNPARALLELED QUALITY
Our clients get the very highest caliber of asset services available as CB Richard Ellis has always made a focused effort to recruit and hire the most talented, experienced people in the industry, and then support them with extensive in-house training and access to the latest technology. We deliver training programmes for each individual followed by continual training needs review and service reinforcements. CB Richard Ellis recognizes that the most important factor in delivering the best value for our clients is human capital. We offer a best-in-class performance-based compensation and talent retention program with a view to retain the very best people to serve our clients.
PERSONAL TOUCH
Our clients enjoy the personal touch of a single point of contact, with in-depth knowledge of specific property types and who will take full responsibility for the quality, consistency and continuity of services. These experienced professionals are empowered to mobilize resources across divisions and regions, resulting in incomparably responsive partnership. Our focus is not simply on expediting a business transaction but on creating a unique relationship that produces lasting value for our clients.
In CB Richard Ellis, our commitment to the “personal touch” extends to clients’ valuable tenants. Our experienced directors are equipped to enable the integration of hospitality solutions into conventional property management services that add differentiation factors to a property and added-value for individual tenants. We strive to create a culture of customization which surpasses the needs of each individual client.
Our services include:
PROPERTY MANAGEMENT SERVICES
We provide property management services as an advisor to our clients who seek long-term relationships and deliver scalable, integrated services when and where they are needed worldwide. We deliver the services and knowledge best suited to the needs of each unique client.
We have a strong presence in China’s property services market, managing a large portfolio of prime commercial, retail, industrial and residential properties located in most major cities in China.
CBRE’s philosophy is simply to seek the highest asset returns through pro-active new lease and lease renewal by our asset management team, as well as to uphold asset values by maintaining and upgrading buildings’ operations and property management. We commit to deliver an extraordinary level of services and to strive for excellence within agreed guidelines.
PROPERTY MANAGEMENT OBJECTIVES
Our vision is to provide professional management and international standard services to all clients. Only competent and
experienced managers will be deployed on site to ensure pro-active management operations with maximum efficiency. The
development and utilisation of contemporary and dynamic management systems is to ensure optimization of clients’ net
income. As to meet individual client’s requirements, we develop flexible reporting capabilities.
SHOPPING CENTRE MANAGEMENT
To provide comprehensive Shopping Centre Management service to the owners, developers and investors of shopping malls or retail projects in China, CBRE set up a dedicated Shopping Centre Management department in January 2009. The core team members brought a wealth of experience from China’s burgeoning retail market, including the highlyregarded Super Brand Mall in Shanghai. The team equipped the Shopping Centre Management department with solid experience and in-depth knowledge in operating shopping malls and retail projects.
The senior team members each have over 15 years of solid professional experiences in China and Hong Kong. With excellent team spirit, global knowledge background and successful operation experiences, the team is confident in providing the best practices in Shopping Centre Management services to investors and owners.
SHOPPING CENTRE MANAGEMENT OBJECTIVES
• Designing and adjusting tenant-mix to match mall’s positioning
• Improving awareness of mall to target customers
• Drawing target customers
• Extending the stay of target customers
• Encouraging customer spending
• Developing a habitual visiting pattern for target customers
• Maximizing revenue and value of the mall
FACILITIES MANAGEMENT
In order to allow our clients to focus on their core business activities, CB Richard Ellis actively takes over responsibility of all the supportive functions through a seasoned logistics, accounting, procurement and outsourcing mechanism.
Facilities Management entails the expert management of a workplace and the provision of optimum service arrangements in supporting the core business objectives of an organization. The types of clients typically in need of such service expertise include multinational corporations, financial institutions, as well as local corporations and government bodies. But our facilities management services can be widely applied to any business operators who need to free up resources and to achieve optimal operational efficiency.
• Facilities & Accommodation Planning
• Financial Management
• Space and Inventory Management
• Health, Safety & Security Management
• Telecommunications Integration
• Environmental Performance
• Code of Compliance
• Administration Services
• Building Operations, Maintenance & Engineering Management
• Design & Project Management
• Real Estate Transactions
• Management Consultancy
FACILITIES MANAGEMENT OBJECTIVES
Every organization needs to focus on its core business and achieving an effective workplace requires proactive on-site management and back up from strong supportive functions. Our objectives are to meet and surpass the needs and expectations of our clients in these aspects by maximizing operational efficiency and cost effectiveness with superior service standards. In summary: we facilitate our clients ability to focus on their core business, and we deliver one-stop services through upgrading operational efficiency using best-in-market practices. We initiate economies of scale, reduce direct staff costs and ensure full compliance with regulatory bodies and insurance requirements.
ASSET MANAGEMENT
Proactive management focused on investment performance is what CB Richard Ellis undertakes to provide.
Our philosophy on Asset Management is predicated on the belief that our clients not only seek, but also deserve to achieve the maximum possible return on investment. Seeking to achieve this is a commonly held view. We believe, however, that too many property managers lose sight of the fundamental objective and tend to concentrate on reactive day-to-day property management rather than pro-active performance-oriented asset management, which seeks to not only maintain, but improve the value of the investment and quality of services.
Management is no longer the passive reactive function of rent collection and day-to-day maintenance. It has evolved into a multifaceted discipline requiring extensive knowledge of accounting and administration, high technology services and facilities, engineering, marketing and negotiation skills. In addition to this, the manager should possess highly developed communication and interpersonal skills, as a significant portion of his responsibility will be to ensure that the relationship between landlord and tenant is strong and long lasting.
Monitoring of performance is fundamental to pro-active management. CB Richard Ellis uses a monitoring process geared to motivating superior performance, rather than constraint of action. The range of monitoring must include quantitative measures such as rental levels, maintenance expenditure and qualitative measures, such as quality of services, satisfaction and quality of professional work.
ASSET MANAGEMENT OBJECTIVES
• Provide comprehensive services to cater our clients’ special needs in investment and operation of asset
• Support our clients by monitoring the performance of the asset against market benchmarks
• Develop both short- and long-term strategies for each assigned property
• Develop and implement business plans for our clients to address strengths, weaknesses, threats and opportunities
• Give client a clear picture of the current and future market for various categories of property
SUSTAINABILITY SERVICES
On top of Property Management, Shopping Centre Management, Facilities Management and Asset Management & System Solutions, our Asset Services team is always prepared to meet customers’ needs in green real estate services, such as:
• Green building consultation and accreditation (e.g. LEED under USGBC)
• Energy audit
• Indoor air quality
• Pre-occupancy & Post-occupancy consultation
• Testing & Commission and Re-commissioning of building facility and fabric
• Technical training
• Due diligence
SUSTAINABILITY SERVICES OBJECTIVES
We help our clients lower the running cost while maintaining or even uplifting the value of their assets while exposing the client’s on-the-ground personnel to advanced operating philosophies to raise overall operating team quality.
Organization Chart of Asset Services, China
Job References
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