CBRE Launches Home Utsav In Exclusive Partnership With DBS Bank and 99 Acres

CBRE Home Utsav To Provide Complete Solutions to Home Buyers in India

New Delhi, November 14, 2017 – CBRE South Asia Pvt. Ltd, India’s leading real estate consulting firm today announced the launch of Home Utsav, a specially curated home fest to address the growing demand for residential real estate in the country. To provide further value to the consumer, the firm has tied up exclusively with DBS bank as the home loan partner and 99 acres as the digital partner. Through this strategic partnership, combined with in-depth market knowledge and expertise, CBRE’s Home Utsav aims to connect with the home buyer in every corner of the country.

Over 125 projects across key cities in India are featured as part of Home Utsav. These include Luxury as well as affordable and Ready to Move in homes by leading developers from across the country. While DBS will provide special interest rates on home loans for featured projects, 99acres will provide further visibility to projects which are part of the Home Utsav.

Commenting on the initiative, AS Sivaramakrishnan, Head – Residential Services India, CBRE South Asia Pvt. Ltd. said, “This is the first time that CBRE is running a focused campaign both on the ground and online to reach out to every potential homebuyer by providing the latest information on projects. Our aim is to bridge the existing gap between developers and homebuyers to arrive at a mutually beneficial outcome. To ensure that customers get the best offers available in the market, we have taken our event further by tying up exclusively with DBS Bank to offer attractive home loans on featured projects. Additionally, with 99 acres as our digital partner, not only will our projects get featured on one of India’s leading property sites, but we will also be able to reach the entire user database of the firm. We believe that through our focused initiatives, we will be able to reach a large consumer base.”

With today’s consumer becoming more discerning before embarking on their investments, coupled with the advent of technology, India’s residential real estate landscape is going through a transformation with technology playing a key role in bridging the gap between buyer and seller across the country.

Commenting on the exclusive partnership, Shantanu Sengupta, Head - Consumer Banking, DBS Bank said, “As a leading financial services group in Asia, we are best poised to address the growing demand for financial assistance to potential home buyers in the country. We are pleased to be partnering with CBRE for this initiative where we can effectively reach out to a large consumer base and provide relevant solutions to them across the country.”

Simha Jayakumar, Chief Business Officer, 99acres.com said on the launch of  the Home Utsav ‘’As India’s leading real estate portal, 99acres  is delighted to partner with CBRE for this unique home buying festival. The festival features multiple projects from several reputable developers and offers a lot of choice to home buyers across cities. With home loan interest rates at historic low levels and with RERA now in place in all key states, consumer confidence is back and we expect a lot of interested buyers to avail the special offers”.

As per research conducted by CBRE, over 51% of homebuyers’ purchase decisions are influenced by information available online. At the same time, more than 50% of decisions on whether to invest into the residential market are also made online. These numbers are proof of the fact that technology plays a significant role in the future of the residential real estate market.

CBRE Home Utsav will be run from mid-October 2017 till mid-December 2017 across key cities in the country.

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Disclaimer:

Neither CBRE nor its affiliated companies make any warranties or claims on the implied accuracy of the information contained herein.
 

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue). The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.​

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