Project Marketing
CBRE's owner / landlord representation business, popularly known as Project Marketing, serves the increasingly complex marketing needs of corporate, institutional and entrepreneurial property owners. In-house experts offer strong analytical capabilities and a full understanding of the interrelationship among investment criteria, leasing objectives, tenant retention and building operations. With extensive transaction experience on behalf of property owners, the company's leasing agents also demonstrate sensitivity to, and cooperation with, the brokerage community.
Whether representing a single property or an entire portfolio, CBRE serves as the owner's agent, creating a comprehensive strategy to maximize value within ownership's investment and operational objectives as well as budgetary and business constraints. Our owner representation professionals draw upon the expertise of CBRE's other property-related divisions and serve as a focal point of communication and accountability among all team members on behalf of our clients.
Project Marketing services include development advisory, strategic planning, marketing, property positioning and eventual transaction management – leasing and/or sales. In addition, our Transaction Management Group handles the unique requirements of institutional property and portfolio assignments. In certain situations that require a level of understanding and sophistication beyond the "typical" transaction, our Specialty Services professionals, with years of experience in their fields of expertise, provide our clients with in-depth knowledge and advice that is invaluable for successful execution of assignments, whether it be a single transaction or a complex portfolio strategy. |